Managing Director

Anthony Zanontian

Anthony is the Managing Director of Crumble Capital and the original co-founder and CEO of Anthony’s Goods, where he spearheaded product development, e-commerce strategy, and operations.

Anthony’s Goods—acquired by Associated British Foods (LSE: ABF)—is a leading online health and superfood retail brand on Amazon, with products that outsell household names like Cheerios and Keurig Coffee Pods. Under Anthony's leadership, the company scaled its product line from a single SKU to over 250, while establishing a global supply chain, decentralized fulfillment network, and robust vendor/supplier relationships.

Before founding Anthony’s Goods, Anthony lead product development at true[x], a $45 million VC-backed ad-tech company that was later acquired by Fox Corp for $200 million. A pioneer in the engagement and value-exchange advertising space, he drove the development of real-time bidding and self-serve technology across web and mobile platforms. Anthony also authored and optimized three proprietary algorithms—Asynchronous Bidding, Bidding Estimator, and Reach Estimator—and is the inventor of U.S. Patent #13/236,211: "Self-Service Platform for Building Engagement Advertisements."

Beyond his own ventures, Anthony has served as a strategic advisor to multiple $100M+ businesses, including Manitobah, Lamkin, Beyond Yoga, and Country Life. He has guided these companies through M&A processes, optimized their e-commerce and Amazon strategies, enhanced online marketing efficiency, and driven significant margin recapture and profitability growth.
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Earlier in his career, Anthony co-founded Taltopia, an angel-backed platform connecting creative talent with fans and entertainment professionals. At Taltopia, he oversaw product, engineering, and marketing. Taltopia gained recognition from outlets such as CNN, NBC, and VentureBeat, and was featured as an Apple.com Staff Pick.​

Anthony graduated from the University of California, San Diego, where he earned his degree with Cum Laude distinction.


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